Last month I organized an internal 4-day workshop in Software Architecture at my company. Twelve lead developers representing several product groups and development sites attended. The instructor was Dana Bredemeyer himself.
The workshop was excellent, although quite different from what I expected. Bredemeyers workshop was all about techniques for translating your strategy into architecture. Little was said about how to translate architecture into implementation, but that was ok. I have to admit that so far in my career I have thought about software architecture as something that first of all is useful for the implementation of software. But now I realize that for a business relying on complex software, focus on architecture is indeed a key enabler for your business strategy.
All software implementations have an architecture. By studying the code base and a running system you might be able to both illustrate the architecture and explain the expected behavior of the system. For many, perhaps most, development efforts this is a sensible way of working - apply most of your energy on writing code and just take a brief look at the resulting architecture at regular intervals to see if it makes sense. Let the user requirements drive the implementation, and use your test scenarios to verify the product. Because you will never get exactly what you plan for, the resulting product will determine which business strategy you can use to make money and the architecture will restrict how to evolve your business. The products drive the business (see figure 1).
For a business with only a few products on the market this can be a very efficient way of making money. Your product might be successful and the business attracts money that can be invested in making the same product even more fancy to attract even more money. Adjust your business strategy according to the products that are available.
However, as the business grows and the product portfolio diversifies, you need to focus more on architecture. Why? Because you might want a mechanism to let a strategy run the business, not the products. The key is to focus more on architecture so that you can drive it with your business strategy, and let the architecture strongly influence the implementation so that you get products that support the strategy. It is then possible to let a strategy drive your business (see figure 2).
Beware, I am not trying to tell you that heavy focus on architecture is the only way to succeed. It is certainly possible for huge businesses to experience massive success with large and complex software systems without paying too much attention on the architecture. However, the key point is that if you want to control your business by defining strategies you need to focus on the architecture - otherwise not much will happen if you position yourself inside the strategy bubble and try to twist the knobs.